Sales Letter appeal to sympathy

 

Sales letter appeal to sympathy

Dear Reader

You can walk — about the house, at your work, in the streets, in the country.
Yet this ability, which you take for granted, is denied to thousands of others — born crippled, or crippled in childhood by accident or disease. It is estimated that a deformed child is born, or a child is crippled by accident or disease every five minutes in Britain. This means that every day there can be 200 more crippled children.

It is the unfairness of it all that strikes one. Most of what is unfair in life is something we can do little about as individuals, but here is one grave inequality that everyone can help to put right. The enclosed leaflet explains how you can help. Please read it carefully and remember as you write how lucky you are.

Yours faithfully

*NOTE: The leaflet enclosed with this letter contained a form for sending a donation*.